Promo Week
Goals
Introduce the 12 Weeks of Beauty & Huna Secrets campaign
Educate audience about the meaning of the Summer Lei Lineup and its connection to the summer skincare ritual
Encourage sign-ups / engagement / opt-ins for weekly updates
Preview what’s coming (products, rituals, wisdom)
Promote limited-time offers and bundles
"Welcome to the Summer Lei Lineup”
An Invitation to a 12-Week Journey of Hawaiian Beauty, Ritual, and Radiance
Instagram / Social Media Content
Post 1: Campaign Kickoff (June 20)
Caption:
It begins…
Welcome to The Summer Lei Lineup, our radiant 12-week journey blending ancient Hawaiian wisdom and high-vibe skincare.
Each week, we reveal a new lei, a sacred intention, and a featured ritual.
Ready to glow inside & out? Let’s begin.
#SummerLeiLineup #PureManaHawaii #AlohaRadiance
Post 2: What Is the Lei Lineup?
Caption:
Each lei tells a story.
Our Summer Lei Lineup is a 12-week ritual of self-love, reflection, and radiant care.
From ike (perception) to mahalo (gratitude), discover how Hawaiian beauty wisdom lives in every flower and every drop.
Join the journey.
#HunaWisdom #LeiLineup #SkincareIsSacred
Post 3: Tease Week 1 (June 25)
Caption:
Coming Thursday: Week 1 of our Summer Lei Lineup — the journey begins with perception, intention, and radiance.
Let go of old thoughts and step into new beauty.
Are you ready for KALA?
#SummerGlow #WeekOne #PureManaRituals
Mobile Banner / In-App Message
The Summer Lei Lineup Has Arrived
Your 12-week ritual of radiance begins here. Discover Hawaiian skincare powered by ancient wisdom.
→ Tap to Start Your Journey
Social Media Reel One
Highlight our Ambassador:
Documentary style Behind the scenes, day in the life style.
Link to Ambassador Profile
Subject Line Options:
“ It Begins: Your 12-Week Hawaiian Beauty Journey Awaits”
“The Summer Lei Lineup Has Arrived — Are You Ready?”
“Unlock Radiance: Join Us for a Hawaiian Summer of Beauty”
Meet & Follow our Ambassadors
Highlight our Ambassador:
Documentary style Behind the scenes, day in the life style.
Link to Ambassador Profile
Aloha nani (beautiful),
Welcome to The Summer Lei Lineup — a 12-week journey blending Hawaiian wisdom, powerful skincare rituals, and intentional living.
Starting this Thursday, each week we’ll unveil a new lei, a sacred Huna principle, and a featured Pure Mana product aligned with that week’s energy.
Think: self-love, renewal, mana (inner power), aloha, and luminous skin from the inside out.
Limited-Edition Summer Sets
Weekly Lei Rituals & Meditations
Exclusive Skincare Offers
You’re invited to flow with us.
Join the Journey
Mahalo nui loa,
Company Name & The Pure Mana ʻOhana
SMS / Text Message
Post One
Your Pure Mana Hawaiian Beauty Journey starts now! Join our Summer Lei Lineup & unlock 12 weeks of radiant rituals + exclusive offers. Tap to begin →
Post Two
Aloha! Get early access to our Lei Lineup kickoff + founder’s bundle. 12 weeks of glow begins June 20 → [link]
Promo Bundle
“Summer Ritual Starter Kit” Bundle (limited quantities)
Only available during Promo Week